Simple pricing for true marketing measurement.
Track active users, measure key events, and understand true Business ROAS without confusing usage-based pricing.
Starter
Small D2C, Shopify, SaaS
Basic attribution + ROAS clarity
Growth
Growing D2C/app brands
Attribution + CDP + fraud detection
Scale
Large marketing teams
Advanced intelligence + LTV
Enterprise
High-scale brands/agencies
Custom measurement cloud
Compare plan capabilities
Starter gives basic measurement clarity. Growth adds the strongest value story. Scale unlocks advanced intelligence and LTV.
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Revenue mismatch audit | Yes | Yes | Yes | Yes |
| Web tracking | Yes | Yes | Yes | Yes |
| Shopify/WooCommerce integration | Yes | Yes | Yes | Yes |
| Google Ads + Meta Ads integration | Yes | Yes | Yes | Yes |
| Basic attribution | Yes | Yes | Yes | Yes |
| Multi-touch attribution | No | Yes | Yes | Yes |
| Customer 360 | No | Advanced | Advanced | Custom |
| Identity stitching | No | Yes | Yes | Custom |
| Server-side tracking | No | Yes | Yes | Custom |
| Fraud detection | Basic alerts | Rules + alerts | Advanced | Custom |
| Audience segmentation | No | Yes | Yes | Custom |
| Retargeting/suppression export | No | Yes | Yes | Custom |
| Predictive LTV | No | No | Yes | Custom |
| Churn scoring | No | No | Yes | Custom |
| Affiliate fraud detection | No | No | Yes | Custom |
| Refund/RTO-adjusted ROAS | No | No | Yes | Custom |
| Data warehouse export | No | No | Yes | Custom |
| Dedicated success manager | No | No | Yes | Yes |
| Monthly strategy review | No | No | Yes | Yes |
Pricing FAQs and definitions
Simple public pricing should be easy for buyers to understand and clear about fair usage.
What counts as an Active User?
Any unique visitor, customer, or app user who performs at least one tracked action in a month.
What counts as an Event?
Any tracked action such as page view, product view, add to cart, checkout, purchase, signup, app open, lead submission, campaign click, or a custom business action.
Why use Active Users and Events?
Active Users are easy for buyers to understand, while Events protect platform infrastructure cost and tracking scale.
Do we charge for API calls or SDK calls?
No. Public pricing should not show API, SDK, webhook, or conversion-based charges. These are covered under fair usage.
What happens if usage crosses the plan?
Offer an extra usage pack or recommend the next plan. Avoid surprise billing.
Which plan should be highlighted?
Growth should be highlighted as Most Popular because it carries the strongest value story: attribution + CDP + fraud detection.
Start with Growth when you need attribution, CDP, and fraud detection.
Growth is the recommended plan because it carries the strongest value story for growing D2C and app brands.